In Light Of Charles Becoming The New Brand Ambassador For Puma, I Want To Remind Everyone That Puma Is

In light of Charles becoming the new brand ambassador for Puma, I want to remind everyone that Puma is one of THE main brands on the Boycott, Divestment, Sanctions (BDS) targets list.

Do not fall for this shit, I don't care if you like anything they come out with. People are purposefully obtuse about why Puma is on the Boycott list and ITS NOT BECAUSE THEY DRESS THE ISRAELI NATIONAL TEAM! Puma is the title sponsor of the Israel Football Association which sponsors teams that operate on illegal settlements on Palestinian land, these settlements are regarded as war crimes under international law. From the official BDS list:

In December of 2023, Puma announced that they would not renew their sponsorship with the Israel Football Association (after the death of 30,000 Palestinians at the time). However they remain on the Boycott list until 2025, when they actually commit to divesting from Israel because they have engaged in misinformation in the past when coming under sustained pressure. In 2021, Puma claimed to stop supporting Israeli teams on illegal settlements but an investigation by BDS found that they had lied and it was simply PR crisis management: (1) they lied about not supporting teams on illegal settlements, (2) they lied about having Israeli distributors who have branches operated on stolen land and (3) they lied that one of their main licencees does not operate on stolen land.

So until Puma officially abides by that divestment, BDS have kept them on the Boycott list because they have a history of lying.

+ reminder Puma also sponsor Ferrari and Mercedes.

Unless their cheap, ugly shit is worth more to you than Palestinian lives, you can wait until they officially divest from paying for illegal settlements, so that colonisers can play on stolen land.