Tonight I Am Contemplating The Intimacy Of Someone Borrowing My Headphones Without Asking

While I kinda hate to add a giant block of text to Phil's beautiful explanation, if you want a more complex answer, here it is:

This is the box office chart on its opening weekend, new releases in bold:

1. The Expendables, $34 million

2. Eat Pray Love, $22 million

3. The Other Guys, $17 million

4. Inception, $11 million

5. Scott Pilgrim, $10 million

Different films attract different demographics, and a lot of Scott Pilgrim's were sucked away by its competition. Scott Pilgrim is a wacky, video game- and comic-book inspired romantic action comedy full of wild visual tricks, starring Michael Cera. Strangely, that doesn't appeal to everyone, but a lot of it is down to the other films.

The Expendables sounded like a spectacular idea, what with Stallone, Statham, Schwarzenegger, Willis, etc. in a violent, R-rated romp blessed with exceptional marketing; given the choice, older males flocked to that rather than the sillier, more romantic Scott Pilgram. (If you want the demographics, 61% of the audience was male, 60% over 25) Even if the movie ultimately stopped just short of delivering the goods, it had that first weekend in the bag.

Eat Pray Love was an adaptation of an incredibly popular book starring Julia Roberts, returning to the romantic comedy roots that made her so popular to begin with. In a choice between A) a romantic comedy that centered on a beloved actress, tackled relatable issues like depression and self-worth, and subtly indulged in a lot of fantasies that appeal to older women, and B) a flashy, video-game inspired fantasy about Michael Cera trying to win a girl's heart through fighting and modern indie rock The appeal for older women was naturally to Eat Pray Love. (in fact, 72% of its audience was women, 56% over 35)

As for teenager guys, the primary audience, a lot of them were showing up for the second weekend of the rather funny The Other Guys, which teamed Will Farrel with Mark Wahlberg, or finally catching up to (or watching for the second time) Inception, which was a word-of-mouth smash that, whatever its intellectual merits, was at the least a phenomenal action flick.

Finally, by the third weekend of August, most teen guys are a bit worn out from the deluge of movies targeting them through the summer and busy going back to school anyway; business really dies down around then.

On a cleaner weekend, it might have been an easier sell, but its wild genre-bending just didn't appeal to any individual audience as much as anything else.

And with the summer over, it's really hard for a non-drama release in the middle of August to catch on. There are exceptions (Superbad, Inglourious Basterds, District 9), but they're relatively rare. And with five wide releases on its second weekend, it didn't have much of a chance. For all that, $10 million does still seem a little on the low side, which suggests that the marketing couldn't figure out how to scale the cliffs it was facing.

The last piece of the puzzle is the film's quality - for all its dazzling visuals, originality, and clever comedy, it stops short of really connecting emotionally for most people, and that, more than anything, is what gets word-of-mouth going.

Which, as noted, is just too bad, because not only was it a good flick, but it should have been what launched Edgar Wright into the mainstream.

So why did the Scott Pilgrim movie flop?

Because not enough people bought tickets to see it. Which is sad, as it was pretty good.

... because Doctor Who just hasn't been depressing enough lately.

This is literally the kind of monstrous atrocity Stalin and his lackeys pulled in the gulags.

Trans Woman Dies in ICE Custody On the First Day of Pride

"For weeks, she pleaded for medical help."

A Salvadoran trans woman died in ICE custody on June 1, the first day of Pride Month. 

Johana Medina was a migrant from El Salvador. She was seeking asylum in the U.S.

Known to her friends as Joa, Johana passed away Saturday night from complications due to HIV/AIDS. Her death was announced on the Diversidad Sin Fronteras Facebook page on Sunday. 

In a statement, Casa Migrante trans leader Grecia, who was close with Johana, said that ICE agents ignored Johana’s pleas for help as her illness became worse while in custody.

While $7.25 is low, at least part of the issue is that in a lot of small towns or rural areas, it actually can be a livable wage. It’s easy, living in big cities, to forget how small towns work.

That’s, at least theoretically, why the national minimum wage tends to be pretty conservative; it’s trying to come up with a number that wouldn’t screw over small businesses in small towns. That’s not to say the number can’t be higher, but the necessary minimum wage to survive is substantially different in a metropolitan city than it is elsewhere. (and differs from city-to-city) So individual states and cities, in theory, should set their own minimums where they need to be for the area.

Theoretically.

Please, reblog! IIt’s called self defense. Apart from having here, in the US, one of the highest cases of homicide and rape in the world and high rate of GBV, think about how this could help your mother or sister

My joint review of Mummy on the Orient Express and Flatline.

Man, I hope they rehire Jamie Mathieson next season and every season.

Grim reaper comes at you with a weedwhacker

And you're like "ha, modern methods of plant cutting are so much less symbolic and also less deadly"

And then the other grim reaper gets you from behind with a combine harvester because that was just a distraction

I don't know if it's the depression speaking but these days I find it incredibly hard to enjoy anything about the Internet.

Literally every website has become a thousand times more inconvenient, bloated with promoted or recommended shit, stupid UI/UX changes pushed by out of touch billionaires.

The tipping point this week was Google changing the regular "Web - Images - Videos - Etc." tabs with fucking stupid ever-changing search suggestions, making the site a thousand times less accessible and so much more annoying to use

I'm tired. I want forums back. I want ugly html pages that give useful information back. I want to connect with other Internet users in a meaningful way again. Fuck modern corporate UI design. Fuck social media. I want out.

#i like to sit around thinking about what life would have been like in the naberrie-skywalker household#padme would have been amazing when the twins were just little kids but when they hit puberty she’d be like ???#padme was a queen when she was 14; she couldn’t afford temper tantrums; she doesn’t understand any of this#and anakin stands up and he’s like MY TIME HAS COME#he is the chosen one prophecied to bring balance to this household#leia is the best at everything until anakin starts seriously training them and luke is a natural at Meditation and Jedi Stuff#and leia gets SO PISSED and luke’s like WHY CAN’T I BE BETTER THAN YOU AT ONE THING#and leia’s like WHY CAN’T YOU STOP RUBBING IT IN MY FACE#and then they yell incoherently at each other and padme’s like ????????? STOP???????????#she can get the senate to shut the fuck up and listen but she can’t get her 13yo twins to do the same#and then anakin walks in and starts yelling just as incoherently and padme’s like i’m leaving#but it works. whatever strange terrifying things they were all yelling at dinner everyone’s happy again#and padme’s like oh my god if politics were like this i’d kill all my coworkers#and anakin’s like hahahahahhahahaha.#and in another universe darth vader stops and stares out a window and he’s like huh. that was weird#‘it’s as if i felt padme again and we were in complete agreement on something’#and then he continues choking out an admiral#STAR WARS COMEDY