Taylor in 2020: I love that I learned I can transition into fiction and I don’t have to write about my personal life anymore and I can explore characters :)
Taylor in 2022: anyway here’s 13 songs about the most vulnerable and raw existential crisis moments of my life so far.
Let me start by saying that I’ve loved all of Taylor’s previous albums. They’re magical and fantastic, each in their own way. They each represent a phase/era in her life. I love that. But you know what I love even more? This album feels like such a natural evolution. This album wasn’t focused on singles and touring. It was made purely for the craft of it. This album seems so much more intimate and personal than anything we’ve ever had from her before. This album is full of reminiscing, which is something I’ve really started to do now that I’m older. As soon as I heard this album and the vibe each song has and the lyrics (THE LYRICS!!!), it just hit me right in the feels. This album is MY album. It’s the one I connect to the most. It’s the album that makes me feel so many emotions from start to finish. This album is helping me process my own childhood, difficult feelings from past relationships, and an array of feelings I’ve had when reminiscing on fading memories. Music can mean so many things to lots of people. Music has this stunningly beautiful magic of helping us escape, process or enjoy various periods in our life and the emotions that come with them. All of her albums have helped me in some way. But Folklore is the album that is helping me process the difficult emotions I’ve encountered in my life. This album is my therapy. Folklore will always be my favorite thing she’s ever done. I am so insanely proud of Taylor for writing this album.
but like folklore had the highest first-week opening of any album since lover which had the highest first-week opening of any album since reputation
Wow
Adding to the "Spade is William Bowery" theory, proposed by @original-cypher ...
With all I am = WI(th) (a)LL I AM = WILLIAM
this coney island analysis though, i’ve never heard this perspective before 😭
https://www.tiktok.com/t/ZTRuwJRFG/
This is very interesting and explains a lot. Thanks for sharing!
They're not particularly a fan or a hater. Because of their job, they state that they're probably more exposed to Taylor's PR flow and the details of it than the average GP person, but less than the fans that consume it and go seek it out.
Here's what they think, from a "cool, detached, professional slash transactional standpoint" (quote):
Taylor Swift™ (the brand, which means Taylor and team. Whoever establishes the communication strategies and help build it in concrete visual coding, statements and appearances, etc) is very good at PR. "people that like or dislike the brand agree on that. Hell, that's the main reason many point out for their dislike. So good it's annoying. So much polished *genuine* that it feels fake".
She's been loud in supporting her causes in the past years. Feminism, acceptance of differences, fighting xenophobia, and loudest of them all, especially lately, her support of the lgbt+ community.
"The difference in the way she's doing it is fundamental." She's been placing herself amongst the queer community as she celebrates it. Repeatedly.
"In PR, there is one thing you can't get away with anymore. It's the I've Got This *** Friend strategy." You can't make yourself look cool and supportive of BLM just by hanging out with a dark skinned person and get ally cred. You will get torn down by backlash. You have to back it up with actions, and you have to shut up about it, so that it doesn't look like you're being supportive of something to get credit for it, that you're doing something good because your interest is how it will be a good reflection on your brand.
"Queer baiting might be a strategy to try to pull audience members and try to save a show, but considering the backlash that ensues, I wouldn't recommend it these days."
So their conclusion is this: Taylor knows much much better than that.
Yet she's being super super loud.
She's putting herself in the middle of it. "She's literally painting herself in it and with it." (in it, the videos, with it, the rainbow dresses and the hair colors)
"She's too smart to make a mistake like making herself the straight ally of the decade. Not this way where she IS being accused of baiting. So I must conclude that... She isn't. She's not baiting. She's messaging. And the message seems pretty darn clear to me."
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So this is what they've said. The parts in italics are direct quotes they've allowed me to share and the rest is context and paraphrasing. I won't share more because they asked me not to. They would like to add this: "I'm straight. I'm what we're supposed to call middle aged. I don't particularly have an interest or investment on whether Taylor is or isn't queer, on whether she does or does not state it out loud. But working in a world where we spin stories, there are some that we don't like. The ones that cover up a closet rarely end well and always masquerade for someone's misery. Or some ones', plural. I can't deny how big an impact a coming out like hers would have if it's well handled. So. While I don't wish for her to go one way or another, I will be cheering loudly for her if she comes out. From a logical standpoint, I believe she's en route. From a more human one, hell yeah, my Spidey senses are tingling." (pause for giggles and discussion on whether Spidey senses should fall under strictly Human categorizing) "In any case, this little discussion dive into the Swift Tumblr PR Analysis Squad has been hilarious and inspiring. You think we're good? You should give yourselves a round of applause!"*
*can't say why they have referenced that we think they're good. But I'm allowed to point it out...
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So! To my fellow members of the Taylor Swift PR Analysis Squad.... Basically this:
Not Taylor making an Alice in wonderland reference on the tonight show 😂
In 2008 Taylor asked a girl out on date twice on myspace
I'm proud of you
god i still can’t get over how she’s wearing the vsfs ring during this clip