6 PILLERS OF DIGITAL MARKETING

6 PILLERS OF DIGITAL MARKETING

Search Engine Optimization (SEO): Search engine optimization is the practice of optimizing your web pages to increase your website’s visibility organically in the search engine result pages (SERPs).It involves optimizing your website to rank higher in search engine results pages (SERPs) and increase visibility and organic traffic. This includes keyword research, on-page optimization, link building, and content creation.

SEO is completely different from search engine (paid) advertising. With paid advertising, you’re paying search engines like Google to show your website on the search result page. Instead, with SEO, you’re optimizing your website so it organically shows up on the first page of the search result. The number of visitors who come to your website through these search results is defined as organic traffic (because they found your website themselves).

Pay-Per-Click Advertising (PPC):PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app)

It involves placing ads on search engine results pages or other websites, and paying a fee each time someone clicks on the ad. This includes Google Ads, Bing Ads, and social media advertising.

Content Marketing:Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This includes blog posts, articles, videos, podcasts, and social media content.

Social Media Marketing:

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

Maintaining and optimizing your profiles.

Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.

Responding to comments, shares, and likes and monitoring your reputation.

Following and engaging with followers, customers, and influencers to build a community around your brand.

Email Marketing:Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

Analytics and Reporting: It involves measuring and analyzing your digital marketing efforts to understand their effectiveness and optimize your strategies. This includes tracking website traffic, conversion rates, ROI, and other key performance indicators.