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Instagram: ABC just sent you a reel. Instagram: XYZ just made a post. Snapchat: DSH sent a snap. Do you also see similar notifications pop up on your screen right after you keep your phone aside after hours of doom scrolling? And what do you do? Subconsciously pick up that phone again, reply and get lost in the world of videos and content again! If you think I spied on you, nah. Most of us are on the same boat, credits to the new favourite on the internet, the short-form content. What probably began as TikTok went ahead with Instagram Reels and Youtube shorts, and now, this short-form content greets us good morning before the people around us do. Constant notifications throughout the day disturb our focus and multitasking while watching these videos ruins the concentration of an individual. Though these videos cover more information in less time and are efficient, they affect the human brain and can be dangerous in the longer run. This micro habit develops overtime and subconsciously, we tend to check our phone in void times, as our brain is addicted that it unknowingly switches from one app to another where you spend hours endlessly scrolling videos and double tapping them to like. The human brain is tricked by features like infinite scroll and auto play, making the user spend more and more time on videos. These videos are smartly shot and scripted to grab the attention of the user in the least amount of time and keep them engaged with hooks or infinite loops, smooth transitions etc. Your social media feeds are tailored according to your interests with the help of cookies, and exploring videos on social media platforms is so easy that all you need to do is scroll to move to the next video. Does short form content have a bright side? Oh, yes. Educational videos have been able to perform well, with the aim to share maximum information in the least amount of time. But, not this doesn’t serve as the most efficient method. There is a difference between learning the information and consuming it. Educational reels do not serve their purpose unless the students are able to learn something rather than just watching it for fun. Though we’re advancing in the field of technology and finding new ways to reduce human work, somewhere in the background, these technological advancements are decreasing human efficiency. Our attention span has decreased over time and the ones who once watched a movie for 3 hours or had study sessions for long hours are now easily distracted within an hour. Learning through short form content is superficial and often lacks the core concepts and understanding, as perfection takes time and is not something that can be covered in less than a couple of minutes. Hours and hours of aimless scrolling through social media increases our mental fatigue and decreases our capacity to think critically. Though technology is a historical invention, it is our responsibility that we don’t get lost in the sea of reels and shorts!