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I like the video (especially the puppies!), and I can definitely see where they’re going with emulating sexy girl videos. However, in addition to having a much wider variety of cuteness, most of these guys are waaaaay overdressed for a sexy girl video.
This post on the desexualisation of men made me think of this Charli XCX video.
Charli XCX directed this with Sarah McColgan, and asked the boys in question to do “all the sexy things that girls usually do in videos”. They include Riz Ahmed (this is the source of those gifs of him with a big pink teddy bear), Stormzy, Josh Ostrovsky (aka thefatjewish), Tom Daley, Jay Park and more - full list here. It is pink and fluffy and female gaze-y, and everybody looks happy.
It also has a much, much more inclusive idea of cuteness than sexy girl videos, and doesn’t dehumanise its subjects. Which is lovely, but underlines that when men are treated as objects of desire, they’re much more likely to keep a sense of agency.