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Here's something odd, but not actually. YouTube plays algorithm talent scout & pushes them out on their platform feed to more people while pushing it bigger players because they don't generate virality moments to increase ad revenue, but they are "shadow banned" during that
For the others growth. But that's business just like in the music industry, just like them YouTube finds things they know will be a hit for quite some time to milk the creator until they crash & burn, or survive. Just like celebritydom.