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Hello Gregory. For years you have been obsessively reaching for fame and riches, not caring who you step on in your pursuit, never learning your lesson no matter how many times you fail, how many times you suffer, or how many friends you lose. In front of you lay what would seem to most to be simply an innocuous slice of classic swiss cheese. But you know the truth, don't you, Heffley? Now you have to make a choice. Touch the cheese, and you may live, but with the popularity you so desperately crave forever out of reach. Refuse, and toxic fumes will be emitted into this very room. You will surely perish. Will you attempt to cheat your way out of the consequences of your actions one final time? Or finally give in and contract the Cheese Touch?